Formal language is usually reserved for professional and academic settings, while informal writing is used for more casual settings, like friendly text messages and creative writing. There are many differences found in formal and informal writing.
Writing is no different. While it’s difficult to define writing style, don’t make the mistake of conflating it with the types of writing. For example, narrative writing is a type of writing, but you can do it in any number of styles: playful, somber, clinical, casual, etc. The same can be said for expository, persuasive, and descriptive
Early evening occasions fit semi-formal and cocktail styles well and generally feature canapes and drinks. Business formal is appropriate for power lunches and workplaces, while business casual is great for dress-down Fridays. Lastly, smart casual is best for barbecue lunches, while casual, clean attire suits all other social occasions.
Casual. “Casual” means familiar and informal. Like how buddies would talk, not a banker to the board of directors or a surgeon to her patient right before go time. Whether your copy is casual is a bigger voice and tone topic. It’s right for some brands and not right for others. “Conversational” is always right.
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